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3D tours for spec homes and custom builds

We build an interactive tour of a single spec or custom home from its plan set: every room, staged and lit, with an aerial view of the lot and pool, on one link that works on any phone. Pricing is by square foot: $0.75 on Essential ($2,500 minimum) or $1.25 on Signature ($4,500 minimum).

Price my home
Furnished living room rendered from the plans in the Trine tour
Interior from the Trine tour

What’s in a spec home tour

A spec home is sold on one buyer imagining their life in it. The tour lets that buyer stand in the kitchen, check the sightline to the pool, and walk upstairs to the primary suite, months before the slab is poured. It also lets you test staging and layout options before you commit.

  • Aerial and dollhouse view. Orbit the whole project, then drop into any home.
  • Realistic 2D floor plans. Every level, linked to the 3D rooms.
  • First-person walkthrough. Eye level, furnished, in any order.
  • Tap-a-room minimap. Pick a room on the plan and you’re standing in it.
  • Staging and lighting. Modern furniture placed room by room.
  • Ambient life. Water, trees and fire features that move.
  • Outdoor living. Pool, terraces, docks and landscaping from the site plan.
  • Edit mode (optional). Move furniture or walls and save, to show options. $1,000.

What a spec home tour costs

Single homes are priced by total square feet across all floors, with a minimum per tier. These examples use our published pricing, before discounts:

3,000 sq ft, Essential

$2,500

3,000 × $0.75 = $2,250, raised to the Essential minimum.

  • Residence$2,250
  • Minimum applied+$250

4,500 sq ft, Signature

$5,625

Photoreal lighting, broker view, lead form and one flythrough video.

  • Residence, 4,500 × $1.25$5,625

6,500 sq ft, Signature + rush

$10,156.25

About half the timeline for 25% more.

  • Residence, 6,500 × $1.25$8,125
  • Rush, +25%$2,031.25

Hosting is included for three months, then $49 a month. Two revision rounds are included. Compare these with typical rendering and video costs in our cost guide.

Built from the plans: Trine

Kitchen rendered from the plans in the Trine tour

Three waterfront townhomes

The interiors in our Trine case study were built and staged entirely from the plan PDF, the same way we build a spec home: kitchen, living areas, primary suites and terraces.

Why a tour instead of a scan

Scan-based tours need a finished home to capture, so they arrive after the build. A plan-based tour exists while the home is still on paper, which is when a spec builder carries the most risk. Read a Matterport alternative for unbuilt homes for a fair comparison, and the plans checklist for what to send us.

A tour also earns its keep before marketing starts. Walking the model with your architect and interior designer is a quick way to catch a cramped hallway, an awkward kitchen island or a window that frames the neighbor’s wall, while changing it still costs nothing on site. Once the plans are locked, the same tour becomes the listing.

Spec home markets

Questions

What’s the minimum for a single home?

$2,500 on Essential and $4,500 on Signature. Above that, it’s $0.75 or $1.25 per square foot.

Can you show the pool and outdoor spaces?

Yes. Send the site plan and we model the lot, pool, terraces and landscaping as designed.

Can buyers change the furniture or layout?

With edit mode ($1,000), you or your buyers can move or remove furniture, change walls and save the result.

How fast can I have it?

Essential takes 2–3 weeks and Signature 3–4 weeks from plans and deposit. Rush takes about half the time for 25% more.