Guides for selling homes before they’re built

These guides answer the questions developers ask us most about marketing pre-construction homes: what 3D visuals cost, which format to use, what plans you need and how to pre-sell. Each one is written from the plan set up, with our own prices shown and outside figures cited.

How much does a 3D walkthrough cost? (2026)Typical ranges for renderings, walkthrough videos, real-time builds and model units, with sources, plus worked examples of our published pricing for a spec home, a townhome row and a 40-unit condo. Interactive tour vs renderings vs videoWhat each format does for a buyer, where each one plays best, typical costs, and the mix most boutique launches use: renderings for attention, a tour for understanding, a video for social. What plans you need for a 3D tourThe required drawings (floor plans for every level, elevations, a scale), the helpful extras, the gaps we see most and how to export a clean PDF. Links to the free plan checker. How to pre-sell townhomesA practical playbook: what to prepare before marketing, what townhome buyers need to see, an example launch timeline, bringing brokers in early and the mistakes to avoid. A Matterport alternative for unbuilt homesWhy scan-based tours need a finished space, how a tour modeled from the plans differs, and when it makes sense to use both on the same project. 3D tours for brokers and sales teamsThe public view and the password-protected broker view, lead capture inside the tour, how sales teams share one link, and what to keep behind the password.

How to use these guides

If you’re early, start with the plans checklist: it tells you whether your drawings are ready for any 3D work, not just ours. If you’re budgeting, the cost guide lays out typical market ranges next to our published rates. If you’re planning a launch, the townhome playbook and the broker guide cover the sequence and the sales tools.

For pages about specific project types, see 3D tours by project type: townhomes, condos, spec homes and mixed developments. We also have pages for developers in Miami, Fort Lauderdale, Palm Beach, Tampa Bay, Naples and other Florida markets.

A few terms we use

Pre-construction: selling homes from plans, before or during construction, usually with a reservation or deposit.
Interactive tour: a 3D model of the home that the buyer moves through freely, in a browser, rather than a video that plays a set path.
Unique plan and repeat unit: a unique plan is a distinct floor plan; a repeat unit is another home built to that same plan. We price repeats at 30% of the rate.
Broker view: a password-protected layer of a tour that shows the address and pricing to agents working with qualified buyers.
Plan set: the architect’s drawings, usually a PDF with floor plans, elevations and sections.

How we write them

Every price we quote for our own work comes from the same calculator as our quote wizard. Every outside number is labeled as a typical range and linked to its source. We don’t invent statistics, clients or testimonials, and we don’t name other developers’ projects. Where the honest answer is “it depends”, we say what it depends on.

Questions

Who writes these guides?

Matan Assulin, the founder of Unbuilt. He’s a Florida real estate professional and builds every tour personally.

Are the prices current?

Our own prices are our published 2026 rates. Outside ranges are labeled as typical and linked to their sources, and they vary by studio and market.

Can I suggest a topic?

Yes. Email hello@getunbuilt.com with the question you want answered.

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