3D tours for brokers and pre-construction sales teams

Sales teams use an interactive tour in two layers: a public tour for ads, listings and emails, and a password-protected broker view that adds the address and pricing for agents working with qualified buyers. A built-in price-on-request form sends interested buyers straight to the sales team.

Matan Assulin, Founder of Unbuilt
Updated November 14, 2026 · 3 min read

The public view and the broker view

Pre-construction teams often want to show the homes widely while keeping details for qualified buyers. Our Signature tours handle this with one link and two views:

• Public view. The aerial view, floor plans and walkthrough of every unit type. No address, no exact location, no pricing. Safe for ads, social and portals.
• Broker view. Behind a password: the address, unit pricing and any notes you add. Brokers open the same link and unlock it, so there’s nothing extra to send.

Our Trine case study works exactly this way: the public tour never shows the address, and brokers see it with pricing in the private view.

Lead capture inside the tour

Buyers who want pricing tap “Price on request” and leave their name and contact details without leaving the tour. The request goes to your sales team, so a buyer who is standing in the primary suite at 11pm can raise their hand right then, not the next morning.

How sales teams share it

1. After the first call: text the tour link. It opens in the phone’s browser with no app.
2. Broker email blasts: one link that agents can forward to buyers as is.
3. Project website: embed the tour so buyers stay on your page.
4. On site: a QR code on the construction fence or sign.
5. Sales gallery: run it on the big screen and let buyers take the controls, or play the flythrough video between appointments.

Working with co-brokers

Outside agents need three things to sell an unbuilt home: something visual their buyer can explore without a showing, the numbers, and confidence that the information is current. Give them the tour link, the broker password and your unit matrix in one packet. Rotate the password when a phase closes, and tell us when prices change so the broker view stays current.

What to keep behind the password

• Street address and exact location.
• Unit pricing and premiums.
• Availability by unit, if you track it there.
• Anything else you only want qualified buyers to see.

Everything else, including floor plans, the walkthrough and the aerial view, can be public and do its job in marketing.

For sales and marketing firms

If you run launches for developers, a tour can sit in every launch package without hiring a 3D team. We work from the plan set, you keep the client relationship, and our partner program pays 10% of a referred client’s first project. Pricing is published, so you can quote it inside your own proposal; see the quote wizard.

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